Themes, ringtones and games are all well and good, but they don't really scream "BlackBerry." RIM's phones for years enjoyed an identity as rock-solid corporate phones. They were status symbols for executives: "This phone is not for chit-chatting, it's for getting things done." Now, it seems RIM is trying to make it look less like a workaholic. Is the BlackBerry losing its identity?
Given that the BlackBerry has been the rock solid enterprise player for the business executive on the go, will the new custom ringtones, visual themes and video games fit the mold? Or will they muddy the waters? Is BlackBerry trying to shift from its all-work, no-play image to become a one-size-fits-all option? Or is it all just part of the development game that defines this constantly evolving market?
They're just working to grow outside the mold and widen their audience. The key lies in the quality, not quantity. But there does need to be some kind of critical mass for applications that are developed, and it is evident that the real potential growth is on the consumer side. Yes, RIM is trying to make it more developer-friendly, because the developer community hasn't been as interested in the platform as the iPhone -- or Android, to a lesser degree.
We see smartphones evolving to the point where they will become your computer, your wallet and your digital lifestyle device. The total convergence of capabilities is an inevitability and the developers are excited to see these tools becoming available. They expect RIM to be constantly evolving to give them more tools to do more on increasingly powerful devices
So, do blackberry’s really need to develop to be more like an iphone? Or should they stick to their all work no play model? Perhaps the 100’s of iphone applications are what the consumers really want… if so, will the consumer battle increase for Iphones and Blackberrys? shouldn’t Blackberry stick to just what it does best, which is to offer its corporate style?
Hmmm Iphones?? Or Blackberry??
No comments:
Post a Comment